Hampton by Hilton's top 10 nearest neighbors span hotels, travel media, technology, TV personalities, and a fitness brand — no single category dominates, and the spread is wide enough that no one neighbor pulls far ahead of the pack.

The shape is broad. Embassy Suites by Hilton leads at 0.73, the only neighbor that clears 0.70, but the drop to second place is steep: Cruise Critic sits at 0.64, followed by DuckDuckGo at 0.62. From there, the remaining seven neighbors compress into a band between 0.60 and 0.58 — Marcus Lemonis (0.60), AAA Travel (0.60), DoubleTree by Hilton (0.59), Shark Tank (0.59), Hilton Honors (0.58), PJ Media (0.58), and WW (0.57).

Three of the ten neighbors share Hampton's own subcategory — Hotels — making Embassy Suites, DoubleTree, and Hilton Honors the same-kind cluster within the set. But the majority of the top 10 are cross-kind: a travel-review website, a privacy-focused technology brand, a TV personality, a travel services brand, a business reality TV show, a political blog, and a fitness brand. That mix of subcategories — Websites, Technology, TV Personalities, Travel, TV Shows, Websites again, and Fitness — signals an audience whose shape is not defined by hotel loyalty alone but by a broader set of overlapping interests that cuts across travel planning, business media, and consumer technology.

The breadth of this neighbor set reflects an audience with diffuse overlap across many content and brand categories rather than a concentrated niche.