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Alaska Airlines (0.91) and Gavin Newsom (0.89) form two distinct poles in Hawaiian Airlines' top 10 — one a fellow airline, the other a politician — and the gap between them and the rest of the set defines the shape of this audience.
The two-peak structure is clear. Alaska Airlines is the strongest pull, and it's the only other airline in the top 10; Emirates Airline (0.86), Lufthansa (0.86), and Qatar Airways (0.84) appear further down, but the airline cluster doesn't dominate the set the way Alaska does alone. Gavin Newsom at 0.89 is the second peak — a Politicians subcategory entry sitting just below the top neighbor, which is the cross-kind surprise here. Between those two anchors, the remaining neighbors are a wide mix: Costco (0.86) as a Big Box Retailer, Udacity (0.84) in Education, Steve Wozniak (0.83) as a Tech Personality, Ripple (0.83) in B2B, and Sprinkles Cupcakes (0.82) in Sweets. No single subcategory beyond Airlines accounts for more than one or two neighbors in the top 10, and the non-airline entries span retail, tech, education, finance, and food — a genuinely heterogeneous cluster.
The two-peak shape, anchored by a regional airline peer on one side and a prominent politician on the other, points to an audience that bridges travel-oriented consumers with a civically engaged, West Coast–skewing profile.
