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Hello Games

Brands
Game Developers

ConcernedApe (0.66) sits at one peak of Hello Games' two-peak audience shape, while Alyson Hannigan (0.64) anchors the other — a game developer and an actor as the two strongest pulls, with the rest of the top 10 filling in around both poles.

The shape is two-peak, and the split is structural. On the game-developer side, CD PROJEKT RED (0.59) and Blizzard CS - The Americas (0.57) reinforce the first cluster — three fellow game developers in the top 10 alongside Hello Games itself. But actors dominate by count: Nathan Fillion (0.61), Karen Gillan (0.59), Emma Watson (0.58), and Josh Hutcherson (0.57) all appear, making actors the single largest subcategory in the set. Star Wars (0.61) is the one movie franchise in the top 10, sitting closer to the actor cluster than the developer one. Blink-182 (0.59) is the lone musicians-and-bands entry, and no other subcategory appears more than once in the top 10. The audience Hello Games draws is not shaped purely by gaming interest — it bridges a recognizable geek-culture entertainment orbit, heavy on actors associated with genre film and television, and a smaller core of fellow indie and AAA developers.

That two-peak structure — one foot in game development, one in genre-entertainment fandom — defines what makes this audience compositionally distinct from a typical game-developer neighbor set.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
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