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Here & Now

Here & Now's ten nearest neighbors span journalists, news publishers, blogs, and activism organizations — with only two fellow podcasts and radio programs in the set, making this a predominantly cross-kind cluster.

The shape is flat: scores run from 0.9209 to 0.9492, a band of less than three points with no single dominant neighbor. On Point leads at 0.95 and Fresh Air sits at 0.93 — the only two Podcasts and Radio entries in the top 10. The remaining eight neighbors are drawn from three other subcategories: journalists (Tamara Keith at 0.94, Nina Totenberg at 0.93, Ari Shapiro at 0.92), news publishers (The Christian Science Monitor at 0.93, NPR Books at 0.92), and blogs (Wonkette at 0.92, 538 Politics at 0.92). One activism organization, March For Science at 0.93, also appears — the only non-media entity in the top 10.

The flat distribution and cross-kind composition together suggest an audience whose shape is defined less by the podcast-and-radio format than by a consistent orientation toward public-affairs journalism and civic media, regardless of the channel carrying it.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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