Playground →
The top 10 neighbors for ESPN Highlights span athletes, comedians, sports journalists, a video game franchise, a fictional character, and a sports-media website — no single subcategory dominates, which is the defining structural fact of a broad-shape audience.
Trevor Bauer (0.84) leads the set as an Athlete, followed closely by Frank Caliendo (0.83), a Comedian — an immediate signal that the audience shape is not confined to one kind of sports entity. Cut 4 (0.82), a Sports Team account, and PGA TOUR 2K (0.81), a Video Game Franchise, extend the range further. Mike Golic (0.80), an Athlete, and MLB Trade Rumors (0.80), the only other Website in the top 10, round out the upper tier. Below them sit Andrew McCutchen (0.80) and Capt. Andrew Luck (0.79), a Fictional Character — an unusual subcategory that underscores how wide the audience shape runs. Tim Kurkjian (0.79), a Journalist, and Topps (0.79), a Toys and Games brand, close out the ten. Tallying the subcategories: Athletes (3), Journalists (1), Comedians (1), Sports Teams (1), Video Game Franchises (1), Websites (1), Fictional Characters (1), Toys and Games (1) — eight distinct subcategories across ten neighbors, with no subcategory holding more than three slots.
The breadth of that distribution — athletes alongside a comedian, a parody character, a card brand, and a golf video game — indicates an audience whose shape is defined less by a specific sport or media format than by a general sports-entertainment orientation that pulls across many adjacent kinds.
