Hillsong Church

At 0.91, Steven Furtick and Hillsong UNITED sit nearly tied at the top of Hillsong Church's neighbor set — two distinct poles that together define the audience's shape.

The top 10 splits cleanly between a faith-content cluster and a mainstream consumer cluster. The faith pole runs from Furtick (0.91, Spiritual Leaders) through Kari Jobe (0.88, Musicians and Bands) and YouVersion (0.88, Technology) — all entities whose audiences are organized around Christian content. The consumer pole begins with Redbox (0.83, Entertainment) and Sam's Club (0.83, Grocery and Superstores), then continues through LongHorn Steakhouse (0.83), Krispy Kreme (0.83), and Sonic Drive-In (0.82) — all Restaurant or retail brands with broad, family-oriented reach. Max Lucado (0.81, Authors) closes the top 10 back on the faith side. No other Organizations subcategory — Hillsong Church's own kind — appears in the top 10.

The two-peak structure here is unusually legible: the same audience that follows Spiritual Leaders and Christian musicians also indexes heavily against casual dining and value retail, with no meaningful middle ground between the two clusters.