NBC Olympics at 0.72 is the sharpest cross-kind signal in Holiday Inn's top 10 — a sports-media property sitting alongside a cluster of mid-range hotel competitors, with no other sports or media entity near it in the set.

Audience similarity here measures how closely two entities' audiences resemble each other in composition. The shape is two-peak: one neighborhood is tightly lodging-focused, the other pulls toward sports and public-interest media. The lodging cluster is dense at the top — Hilton Garden Inn at 0.76, the Mid-range Hotels category aggregate at 0.75, and Fairfield Inn & Suites by Marriott at 0.73 form a clear same-subcategory core, with SpringHill Suites by Marriott at 0.71 reinforcing it. That's four fellow Mid-range Hotels subcategory entries in the top seven. The second peak is less about a single entity and more about a type: NBC Olympics (0.72) and Mina Kimes (0.71, Journalists) sit just outside the hotel cluster, suggesting a secondary audience neighborhood oriented around broad-appeal sports coverage. Rocket Fizz (0.71, Bakeries Desserts and Confectioneries) and Ladies And Gentlemen, The Weekend (0.70, Humor Memes and Satire) round out the top 10 as outliers with no obvious thematic thread — their presence is a shape coincidence, not a content relationship.

The overall picture is an audience that maps cleanly onto the mid-range lodging category while carrying a secondary affinity for mainstream, broadly accessible sports and entertainment content.