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Hotel Indigo's nearest neighbors are dominated by news publishers, podcasts, blogs, and journalists — not other hotels. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.86 signals a very tight match.
The shape is flat: the top 10 scores run from AP Stylebook at 0.86 down to AC Hotel at 0.82, a narrow band with no single dominant neighbor. The subcategory breakdown tells the real story. Of the 10 nearest neighbors, only two share Hotel Indigo's own subcategory of Mid-range Hotels: Tribute Portfolio at 0.86 and AC Hotel at 0.82. The remaining eight are drawn from Marketing Channels and Brands: AP Stylebook (News Publishers, 0.86), PR Daily (Blogs, 0.85), FleishmanHillard (B2B, 0.84), 1A (Podcasts and Radio, 0.83), AP Politics (News Publishers, 0.83), PR News (News Publishers, 0.83), SCOTUSblog (Blogs, 0.83), and Up First (Podcasts and Radio, 0.82). News publishers, blogs, and podcast/radio properties account for seven of those eight cross-kind neighbors — a cluster oriented around professional media and public-affairs content rather than travel or hospitality.
The pattern suggests Hotel Indigo's audience carries a strong professional-media orientation, overlapping more with the readers and listeners of journalism-adjacent channels than with the typical hotel-brand follower set.
