In The Know

The top 10 neighbors for In The Know are dominated by fashion and lifestyle magazines — six of the ten are magazine subcategory entities — with the remaining four split between fellow websites and one fashion brand. The scores span a narrow band from 0.9549 to 0.9668, the hallmark of a flat shape: no single neighbor pulls away from the pack.

WWD (0.97) and T Magazine (0.96) sit at the top, followed closely by Harper's Bazaar (0.96) and The Cut (0.96). The magazine cluster also includes Vanity Fair (0.96) and Marie Claire (0.96). Among the websites, Who What Wear (0.96), STYLECASTER (0.96), and Refinery29 (0.95) share the same audience shape as In The Know itself. The lone non-publishing neighbor is Net-a-Porter (0.96), a fashion retail brand — the only Brands-category entity in the top 10. The cross-kind presence of a fashion retailer alongside six magazines and three websites suggests the audience shape here is defined less by medium than by a consistent fashion-and-culture orientation that cuts across publishing formats and retail.

The flat distribution across this top 10 points to an audience with broad, stable overlap across the fashion media ecosystem rather than a concentrated affinity with any single outlet.