Two beauty-world neighbors sit at the top of Jaclyn Hill's similarity graph within a fraction of a point of each other — James Charles at 0.96 and Jeffree Star at 0.96 — but the shape flag is "two-peak" because a second distinct cluster pulls the audience in a different direction entirely.

The first peak is a tight beauty and makeup orbit. Morphe (0.95), NikkieTutorials (0.94), Tati Westbrook (0.94), Manny MUA (0.92), and FourthRayBeauty (0.91) round out this cluster — a mix of beauty brands and makeup-focused influencers whose audiences are structurally nearly identical to Jaclyn Hill's. Shane Dawson (0.93) and Liza Koshy (0.91) sit at the edge of this group, classified as Reality TV Stars and Comedians respectively, suggesting the audience extends slightly beyond pure beauty content.

The second peak is the surprise: Kylie Cosmetics at 0.90 anchors a run of beauty brands — ColourPop Cosmetics (0.90), Anastasia Beverly Hills (0.90), Too Faced Cosmetics (0.89) — that represent the retail and brand side of the same space rather than the creator side. The audience bridges influencer-driven content and the cosmetics brands those influencers are associated with, which is the structural finding the two-peak shape captures.

Taken together, the top 10 reveal an audience that lives at the intersection of beauty creator culture and beauty brand consumption — two neighborhoods that are adjacent but structurally distinct.