Across Jim Irsay's top 10 nearest neighbors, no single entity dominates — the similarity scores run from 0.94 down to 0.86 in a tight, descending band, which is the structural signature of a broad audience shape. The neighbor set is almost entirely sports-world, but the subcategory mix is more varied than it first appears.

Indianapolis Colts leads at 0.94, the strongest pull in the set and the only neighbor above 0.90. From there, IndyCar on NBC (0.90, TV Shows) and Urban Meyer (0.89, Professionals) sit just below, followed by Pat McAfee (0.89, Athletes) and Ohio State Football (0.88, Sports Teams). The remaining five — Brandon Phillips (0.88), Ohio State Buckeyes (0.88), Cincinnati Reds (0.87), Notre Dame Football (0.87), and Indiana Pacers (0.86) — are all Sports Teams or Athletes subcategories. Tallying the top 10: six are Sports Teams (Organizations), three are Athletes or Professionals (Celebrities and Influencers), and one is a TV Show (Marketing Channels). No journalists, no brands, no non-sports media appear in the top 10.

Irsay's subcategory is Athletes, and three of the top 10 neighbors share that subcategory — Pat McAfee, Brandon Phillips, and Tony Dungy — meaning the audience shape is predominantly defined by sports franchises rather than individual athletes. The Midwest footprint is visible in the franchise cluster: Colts, Pacers, Reds, Bengals, and Notre Dame all represent the same regional sports geography.

The broad shape here reflects an audience that tracks the full ecosystem of Midwest professional and college sports, not a single team or sport.