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Jon Lester's top 10 sits at the intersection of two distinct sports audiences — one built around baseball, the other around hockey — with a QSR chain wedged between them at a score that outranks most of the sports neighbors.
Similarity here measures how closely two entities' audiences resemble each other in composition. The baseball cluster anchors the top: Kevin Millar leads at 0.85, followed by MLB Trade Rumors at 0.84 and Jared Carrabis at 0.79 — a former player, a transaction-tracking website, and a baseball journalist forming a coherent neighborhood. The hockey cluster is nearly as strong: NHL at 0.81, USA Hockey at 0.79, Paul Bissonnette at 0.79, Spittin' Chiclets at 0.78, and John Buccigross at 0.78 — two sports leagues, a former player, a hockey podcast, and a hockey journalist. The two clusters share the same audience shape without being thematically identical to each other or to Lester.
The structural outlier is Papa Murphy's at 0.84 — a QSR brand sitting third overall, ahead of every hockey and most baseball neighbors. Kyle Brandt, a TV personality at 0.79, is the only neighbor in the top 10 that fits neither sports cluster cleanly.
The two-peak shape reflects an audience that bridges baseball fandom and hockey fandom at roughly equal intensity, with a consumer brand unexpectedly embedded near the top of both.
