Two distinct audience neighborhoods define Jon Jones's similarity map. The strongest pull comes from UFC at 0.97, with Ronda Rousey close behind at 0.97 — together forming a tight MMA core that also includes Georges St-Pierre at 0.93 and Bellator MMA at 0.93. That first cluster is exactly what you'd expect: fellow athletes and the sport's organizational infrastructure.

The second peak is where the shape gets interesting. Jeremy Renner at 0.93 and Chris Hemsworth at 0.92 sit inside the top 10 alongside Iron Man at 0.92 — all subcategorized as Actors or Fictional Characters, not athletes or sports properties. This isn't a stray data point; the wider neighbor set reinforces it, with Reality TV Stars (Jenni Farley (JWoww) at 0.92, DJ Pauly D at 0.92) and Musicians and Bands (Linkin Park at 0.91) also appearing in the top 15. The audience that follows Jon Jones doesn't stay inside combat sports — it bridges into mainstream entertainment, superhero franchises, and reality television at nearly the same similarity level as his MMA peers.

Tallying the top 10: four neighbors are Athletes or Sports subcategories, and four are Actors or Fictional Characters, with one Reality TV Star and one Sports brand rounding out the set. The two-peak shape captures this split precisely — an MMA-native core and a broad entertainment crossover running in parallel.