Playground →
Kirkus Reviews' nearest audiences span a dense, mixed cluster — journalists, book-adjacent channels, authors, and comedians — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top 10 scores run from Publishers Weekly at 0.95 down to Paul Krugman at 0.94, a spread of just five hundredths. Similarity here measures how closely two entities' audiences resemble each other in composition; that narrow band means no one neighbor dominates. Publishers Weekly (0.95) is the highest-ranked neighbor and the only other magazine in the top 10 — it shares Kirkus's own subcategory. Below it, the cluster shifts decisively away from Magazines: Michael S. Schmidt (0.94) and Ronan Farrow (0.94) are Journalists; Andy Borowitz (0.94) is a Comedian; Book Riot (0.94) is a Website; Tom Colicchio (0.94) is a TV Personality; Jeffrey Toobin (0.94) and Sarah Kendzior (0.94) are a Journalist and an Author respectively; Ben Rhodes (0.94) is a Government Official; and Paul Krugman (0.94) is an Academic. Journalists account for four of the ten neighbors, making them the dominant subcategory, but the set also pulls in an Author, a Comedian, a TV Personality, a Government Official, an Academic, and a book-focused Website — a genuinely mixed composition rather than a single-tribe cluster.
The overall picture is an audience shaped by engagement with news, commentary, and literary culture simultaneously, with no clean boundary between those interests.
