KLM

KLM's top 10 neighbors span news publishers, non-profits, global institutions, and travel brands — with no single entity pulling significantly ahead of the rest.

The shape is flat: scores run from 0.93 (BBC Business) down to 0.90 (NowThis News), a range of less than three points across all ten positions. TIME (0.93) and CNN International (0.93) sit just behind BBC Business, followed by UNICEF (0.93) and BBC News (World) (0.92). By subcategory, the top 10 breaks down as five News Publishers, two Non-Profits, one Government body (United Nations, 0.92), one Spiritual Leader (Deepak Chopra, 0.92), and one Travel brand (Uber, 0.92). No other airline appears in the top 10 — JetBlue (0.90) is the sole fellow Airlines subcategory entry, arriving at position 29 in the broader neighbor set. The dominant cluster is international news and global civic institutions: wire services, broadcast news, and multilateral organizations whose audiences share a cosmopolitan, globally-oriented composition. The cross-kind finding is notable: KLM's nearest audiences look far more like those of major news publishers and humanitarian organizations than like those of other carriers.

This pattern suggests KLM's audience is defined less by travel intent than by a globally engaged, internationally minded profile that it shares with the world's major news and institutional brands.