Playground →
Kottke.org's top 10 neighbors span journalists, news publishers, websites, a book publisher, a comedian, and a politician — with no single subcategory dominating and scores compressed into a narrow band from 0.97 to 0.98. That flat distribution is the structural finding: no one entity pulls significantly harder than the others.
Journalists make up the largest share of the top 10, with Jay Rosen (0.98), Michael Barbaro (0.97), Matthew Yglesias (0.97), and Rukmini Callimachi (0.97) all appearing as neighbors. The highest-scoring neighbor overall is The Upshot (0.98), a news publisher — the only News Publishers subcategory entry in the top 10. Alongside the journalists sit Longreads (0.97), a website, Jon Lovett (0.97), a comedian, Tommy Vietor (0.97), a politician, and Timothy McSweeney (0.97), a book publisher. Kottke.org is itself a Blog, and no other Blog appears in the top 10.
The cross-kind character of this cluster is notable: the audience shape Kottke.org shares most closely is defined by journalists and media-adjacent figures rather than by fellow blogs or general-interest websites. The mix — reporters, a data-driven news outlet, a long-form reading site, a political comedian, and a literary publisher — points to an audience oriented around text, media criticism, and public affairs rather than any single content format.
