At 0.91, John Elway sits at the top of Kurt Warner's neighbor set — but the two-peak shape means a second, structurally distinct neighborhood pulls nearly as hard. Adrian Peterson follows at 0.90, and Mark Schlereth at 0.86, forming a tight cluster of fellow Athletes. That trio represents one pole of the audience shape.

The second pole is a spread of sports-media and consumer entities: NFLTradeRumors.co at 0.88, ESPN Radio at 0.84, CBS Sports at 0.83, and March Madness TV at 0.83 anchor a cluster of Websites, Podcasts and Radio, TV Channels, and TV Shows. DICK'S Sporting Goods (0.87) and Miller Lite (0.83) extend the reach into Outdoors retail and Alcohol brands. Denver Broncos (0.83) — a Sports Team — bridges both poles, connecting the athlete-era associations to the media-consumption cluster.

What the shape reveals is an audience that lives simultaneously inside NFL player fandom and the broader sports-media consumption habit — not one or the other, but both at once.