LaCroix Water

The top 10 neighbors for LaCroix Water span comedians, TV personalities, news publishers, podcasts, and TV shows — with no other beverage brand appearing anywhere in the set, and no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.88 down to 0.85 across the top 10, a narrow band with no dominant anchor. AP Stylebook leads at 0.88 (a news publisher), followed closely by comedian Karen Kilgariff at 0.87 and TV personality Jonathan Van Ness at 0.87. Queer Eye (TV Shows, 0.87) and comedian Matt Bellassai (0.86) round out the top five. Tallying the subcategories across all 10: TV Personalities appear three times — Jonathan Van Ness, Tan France (0.86), and Antoni Porowski (0.85) — Comedians twice (Karen Kilgariff and Matt Bellassai), TV Shows twice (Queer Eye and Portlandia, 0.85), News Publishers once (AP Stylebook), Podcasts and Radio once (Up First, 0.85), and Athletes once (Adam Rippon, 0.85). The cluster is notably cross-kind: LaCroix is a Beverage brand, yet every neighbor is a media property or public figure — no fellow consumer brand appears in the top 10.

The consistent thread running through the mix — comedy-adjacent TV personalities, public radio, and culturally aware programming — points to an audience whose shape is defined more by media taste than by product category.