Lester Holt Audience Graph • Social Signal

Lester Holt's nearest audiences form a dense, tightly compressed cluster of broadcast journalists, political TV shows, and politicians — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.90 (NBC Nightly News) down to 0.88 (CBS Sunday Morning) across the full top 10, a span of just 0.02. Morning Joe sits at 0.90, Chuck Todd at 0.90, and Savannah Guthrie at 0.90 — effectively tied. The subcategory breakdown tells the story clearly: five of the top 10 neighbors are Journalists (Chuck Todd, Mika Brzezinski, Joe Scarborough, Katie Couric, Andrea Mitchell), three are TV Shows (NBC Nightly News, Morning Joe, CBS Sunday Morning), and two are TV Personalities (Savannah Guthrie, Chris Matthews). No Politicians appear in the top 10, though they do show up in the wider neighbor set. The audience is shaped almost entirely by the broadcast news and political talk ecosystem — same-kind neighbors dominate, with TV show brands filling the remaining slots.

What the flat shape reveals is an audience with a very specific, coherent profile: people who follow the network news and political morning-show world as a unified media diet, not a fragmented one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/lesterholtnbc

{ "handle": "lesterholtnbc", "title": "Lester Holt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "lesterholtnbc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nbcnightlynews", "title": "NBC Nightly News", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9032, "drivers": [ "A02", "G01", "G03", "P02", "A01" ] }, { "handle": "morning_joe", "title": "Morning Joe", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9011, "drivers": [ "A02", "K02", "J02", "A01", "G01" ] }, { "handle": "chucktodd", "title": "Chuck Todd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "savannahguthrie", "title": "Savannah Guthrie", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8983, "drivers": [ "A02", "G01", "P02", "A01", "P03" ] }, { "handle": "michaelsteele", "title": "Michael Steele", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8928, "drivers": [ "A02", "K02", "A01", "P02", "G01" ] }, { "handle": "morningmika", "title": "Mika Brzezinski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8923, "drivers": [ "A02", "J02", "G01", "A01", "K02" ] }, { "handle": "joenbc", "title": "Joe Scarborough", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8881, "drivers": [ "A02", "G01", "A01", "J02", "K02" ] }, { "handle": "clairecmc", "title": "Claire McCaskill", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8872, "drivers": [ "A02", "G01", "P02", "G03", "A01" ] }, { "handle": "katiecouric", "title": "Katie Couric", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8846, "drivers": [ "A02", "G01", "A01", "J02", "G03" ] }, { "handle": "cbssunday", "title": "CBS Sunday Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.884, "drivers": [ "A02", "G01", "A01", "P02", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/lesterholtnbc

Lester Holt

Nearest neighbors by audience shape

Raw data