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At 0.90, Beltone and Health & Medical Services sit at the top of Lincoln's neighbor set — higher than any fellow car maker — and they're joined by Miracle-Ear at 0.88, forming a distinct hearing-health cluster that anchors one of the two peaks in this two-peak shape.
The second peak is automotive. GMC (0.89), Ford Motor Company (0.87), Ram (0.85), Dodge (0.84), and Chevrolet (0.82) all appear in the top 10, making Car Makers the most represented subcategory by count. But the hearing-health services edge them out on raw score, which is the structural surprise here. Lincoln's audience shape bridges two very different neighborhoods: mainstream American truck-and-SUV brands on one side, and hearing-aid and audiology services on the other. Rounding out the top 10 are UPS Customer Center (0.85, Other Business Services) and TCC (0.85, Electronics retail) — neither automotive nor medical, but consistent with the same underlying audience profile that connects both peaks. No luxury automotive brands appear in the top 10.
The two-peak structure points to an audience defined less by vehicle segment than by a specific life-stage profile that happens to overlap heavily with both domestic truck brands and hearing-health services.
