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Lithia Auto Stores' nearest audiences span a wide mix of categories — car makers, apparel, fitness, retail, and services — with no single neighbor pulling far ahead of the rest. That flat distribution is the defining structural feature here.
The top 10 neighbors range from BMW (0.77) and Acura (0.76) at the high end down to MINI (0.73), with scores compressing steadily across the set. Five of the ten are Car Makers — BMW, Acura, Mazda, Volkswagen, and MINI — which is the dominant subcategory in the cluster. But the remaining five are notably cross-kind: Edible Arrangements (0.75, Hobbies Gifts and Crafts), Destination XL (0.74, Mens Apparel), Caliber Collision (0.74, Maintenance and Repair Services), Phenix Salon Suites (0.73, Beauty Salons and Spas), and Fitness Centers & Gyms (0.73). No other Dealership appears in the top 10 — Lithia's own subcategory is absent from the set entirely.
That absence, combined with the cross-category spread, suggests this audience's shape is defined less by dealership-specific behavior than by a broader consumer profile that overlaps with mid-market automotive brands, men's retail, and everyday service categories simultaneously.
