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Live Science's top 10 neighbors span science magazines, activist figures, a late-night TV show, and a politician — a mix that reflects a broad, civically engaged audience rather than a tight cluster of science-media peers.
The shape is flat: scores run from 0.88 (Scientific American) down to 0.86 (Robert Reich), a range of just 0.02 across ten neighbors. No single entity dominates. Scientific American leads at 0.88, followed closely by activist Sarah Chadwick at 0.88 and fellow website ScienceDaily at 0.878. New Scientist (0.875) is the third science magazine in the top 10, alongside Popular Science — making science-oriented magazines and websites the most represented subcategory cluster. But the set doesn't stop there.
The cross-kind presence is the more telling structural feature. The Late Show (0.868), Robert Reich (0.866), and author Richard Dawkins (0.866) all sit within a point of the science-media neighbors. Activists and politicians appear alongside science publishers at nearly identical scores, which means the audience Live Science draws looks compositionally similar to audiences that follow progressive commentary and civic engagement content — not just science coverage.
This flat, cross-kind distribution suggests an audience whose interests are not siloed around a single content type but are consistently shared across science media, political commentary, and activism.
