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Lush North America

Lush North America's top 10 nearest neighbors are almost entirely actors — nine of the ten carry the subcategory "Actors," with The Leftovers (a TV Show, 0.72) the sole exception. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.76 means the audiences look structurally alike, not that the entities are related.

The shape is flat: scores run from Chris Colfer at 0.76 down to The Leftovers at 0.72, a narrow ten-point band with no single dominant neighbor pulling away from the rest. Ryan Gosling (0.75), Cobie Smulders (0.75), Emmy Rossum (0.75), and Mark Ruffalo (0.74) cluster tightly just behind Colfer. Darren Criss (0.74) and Emma Watson (0.73) extend the run before Dianna Agron (0.72) and Sarah Hyland (0.72) close it out.

No other Beauty brand appears in the top 10 — the audience shape Lush shares is defined almost entirely by actors, not by adjacent cosmetics or personal-care entities. The cross-kind pattern is the dominant structural fact here: a beauty brand whose nearest audiences belong to a dense, evenly matched cluster of screen performers.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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