The top 10 neighbors for Mad Dog Sports Radio span six different subcategories — magazines, hotels, TV shows, fitness brands, a news publisher, and a fellow radio channel — with no single category dominating the set.

The shape is broad, meaning audience overlap is distributed across many neighbors rather than concentrated in one. USA Lacrosse Magazine leads at 0.88, followed by Atlantis Bahamas at 0.84 — a sports magazine and a resort hotel as the two closest neighbors is itself the structural finding here. Ray Donovan on Showtime (0.78) and SiriusXM (0.77) come next; SiriusXM is the only other Podcasts and Radio entity in the top 10. Spartan (0.75) and The Man in the High Castle (0.74) continue the cross-kind pattern, with fitness and prestige TV sitting alongside a sports radio brand. Indian Country Today (0.74), Men's Health UK (0.74), Livestrong (0.73), and Men's Journal + Fitness (0.73) round out the set — three fitness-and-men's-lifestyle magazines in the bottom half, pulling the subcategory count to four magazines total and three fitness brands.

The cross-kind composition — hotels, TV dramas, fitness brands, and lifestyle magazines clustering around a sports radio channel — suggests this audience's shape is defined less by sports media consumption than by a broader active-lifestyle and premium-entertainment profile.