Madewell's nearest audiences are media professionals, journalists, and literary publishers — not other fashion brands. Across the top 10 neighbors, only Warby Parker (0.96) shares the Fashion subcategory; every other neighbor comes from outside it entirely.

The shape is flat: scores run from 0.97 down to 0.96 with no single dominant neighbor pulling away from the pack. Wieden+Kennedy sits at the top (0.97), followed by The Moth (0.96), Timothy McSweeney (0.96), and Pentagram Design (0.96) — a mix of B2B agencies, a storytelling podcast, and a literary publisher. The next tier adds journalists Lauren Duca (0.96) and authors Dan Savage (0.96) and Jessica Valenti (0.96), alongside the website Longreads (0.96) and comedian Megan Amram (0.96). Tallying the subcategories across the top 10: B2B brands, podcasts, book publishers, journalists, authors, websites, and one fellow fashion brand. The dominant cluster is media and publishing — specifically the kind oriented toward long-form writing, design criticism, and cultural commentary.

What this shape reveals is an audience defined less by fashion consumption than by a particular media diet: one that spans ad-industry trade press, literary humor, and progressive journalism in roughly equal measure.