Playground →
At 0.88, Denis Leary — an actor — sits virtually level with Dogfish Head Brewery (0.89) at the top of Magic Hat Brewing's neighbor set, and that cross-kind pairing defines the two-peak structure of this audience.
The shape flag here is two-peak, meaning the audience bridges two distinct neighborhoods rather than clustering tightly around one. The first peak is fellow craft breweries: Dogfish Head Brewery (0.89), BeerAdvocate (0.87), and Anchor Brewing (0.84) form a recognizable craft-beer cluster. The second peak is comedians and actors — Denis Leary (0.88), Lewis Black (0.86), and Alan Alda (0.80) — none of whom share Magic Hat's Breweries subcategory. Rounding out the top 10 are Bob McKenzie (0.84), an athlete, Subaru (0.83), a car maker, Paul Bissonnette (0.83), another athlete, and Brent Terhune (0.82), a comedian — adding a third thread of hockey-adjacent sports figures that runs through both peaks. The subcategory tally across the top 10 yields three breweries, three comedians/actors, two athletes, one website, and one car maker: a genuinely mixed set where no single kind dominates.
The two-peak structure suggests Magic Hat's audience is not shaped by craft beer interest alone — it is equally shaped by an appetite for a specific register of comedy and personality that overlaps with the same people following craft beer culture.
