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The top 10 neighbors for Marriott Hotels span hotels, tech personalities, and business media — with no single standout pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 range only from 0.97 down to 0.94, a narrow band that defines the flat shape.
Hyatt Regency leads at 0.97, followed by Kevin Rose at 0.95 — a Tech Personality sitting ahead of fellow hotels Hilton International (0.95) and AC Hotel (0.95). Jack Dorsey (0.94), Chris Sacca (0.94), and Evan Williams (0.94) continue the Tech Personality thread, joined by Melinda French Gates (0.94, Activists), Bloomberg Businessweek (0.94, News Publishers), and Embassy Suites Hotels (0.94).
Tallying the top 10 by subcategory: four are Mid-range Hotels, three are Tech Personalities, one is an Activist, one is a News Publisher, and one is a Luxury Hotel — Marriott's own subcategory. The cross-kind finding is the dominant one: the majority of Marriott's nearest audiences belong to tech and business media circles, not to other luxury hospitality brands. Only one neighbor, Westin Hotels & Resorts, shares the Luxury Hotels subcategory, and it sits at position 18 in the broader set. Within the top 10, the hotel neighbors are all Mid-range, not Luxury.
The flat shape and the tech-heavy composition together suggest Marriott's audience is defined less by lodging preference alone and more by a professional, business-oriented profile that it shares with Silicon Valley figures and financial publications.
