Across Mastercard's top 10 neighbors, no single entity dominates — the scores run from 0.89 down to 0.82 with no sharp drop-off, a broad shape where the audience overlaps widely and evenly across very different kinds of entities.

Visa leads at 0.89, the one Finance neighbor that stands out by kind — the only other Finance brand in the top 10 alongside Merrill Lynch (0.84) and Citi (0.83). But Finance accounts for just three of the ten slots. The remaining seven span Fashion brands — Marc Jacobs (0.83) and Michael Kors (0.82) — a TV Personality in Oprah Winfrey (0.84), a News Publisher in Yahoo News (0.85), an Activism organization in Change.org (0.85), a Magazines title in ELLE Magazine (US) (0.83), and a TV Channel in ABC News (0.82). That subcategory spread — Finance, Fashion, TV Personalities, News Publishers, Activism, Magazines, TV Channels — is the structural finding: Mastercard's audience shape is not anchored to its own category. The cross-kind pull is as strong as the same-kind pull.

The second-highest score belongs not to another financial brand but to Change.org (0.85) and Yahoo News (0.85), tied just below Visa — a pairing that signals an audience comfortable moving between civic, informational, and commercial spaces.

This broad, cross-category shape suggests Mastercard's audience is defined less by financial interest than by a wide mainstream footprint that touches fashion, news, entertainment, and advocacy simultaneously.