Share

McClatchyDC

The top 10 neighbors for McClatchyDC form a tight, undifferentiated cluster — scores run from 0.96 down to 0.95 with no single dominant pull — and the mix is almost entirely journalists and political figures, not other news publishers.

Tallying the top 10 by subcategory: six are Journalists (Jake Sherman at 0.96, Jonathan Swan at 0.95, David Fahrenthold at 0.95, Ezra Klein at 0.95, Manu Raju at 0.95, Jonathan Martin at 0.95), one is a Government Official (Ben Rhodes at 0.96, the highest score in the set), one is a Professional (José Andrés at 0.96), one is an Academic (Paul Krugman at 0.95), and one is a Politician (Neera Tanden at 0.95). Only one neighbor — Axios at 0.96 — shares McClatchyDC's own subcategory of News Publisher. The rest are individual political and media figures, not institutional outlets. The shape is flat: no neighbor breaks away from the pack, and the spread across the top 10 is less than two hundredths of a point.

This pattern describes an audience defined less by outlet loyalty than by immersion in the Washington political-media ecosystem — one that follows the reporters and officials as much as the mastheads.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
Full Attention graph /similarity /affinity /demographics available with  API key: