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McGraw Hill PreK-12

At 0.71, OneNote Education — a technology brand, not an education organization — sits at the top of McGraw Hill PreK-12's similarity graph, pulling slightly ahead of a dense cluster of education-focused neighbors. That cross-kind lead is the two-peak structure in miniature: one peak anchored in ed-tech tools, the other in educator-facing education brands and organizations.

The second peak is substantial. Teacher2Teacher (0.69), Nearpod (0.68), Discovery Education (0.68), and Remind (0.67) are all Education-subcategory entities, forming a tight band of classroom-facing platforms. Quizizz (0.64) extends that cluster before the scores step down into a more mixed tier. Below 0.64, the neighbor set diversifies: Education Week Teacher (0.64) and USA TODAY HSS (0.63) are Websites; EdTech K-12 Magazine (0.63) is a Magazine; and ASCD (0.62) returns to the Education subcategory. Tallying the top 10: six neighbors carry an Education subcategory (Teacher2Teacher, Nearpod, Discovery Education, Remind, Quizizz, ASCD), two are Websites, one is a Technology brand (OneNote Education), and one is a Magazine — making Education the dominant subcategory by count, but with the highest single score belonging to the Technology outlier.

The two-peak shape — one technology brand pulling ahead, a bloc of education platforms close behind — suggests this audience moves fluidly between classroom-management and curriculum tools, treating them as part of the same professional ecosystem rather than separate categories.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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