Mediagazer Audience Graph • Social Signal

Mediagazer's top 10 neighbors span news publishers, websites, B2B brands, and journalists — a mixed cluster with no single subcategory dominating and scores compressed into a narrow band from 0.97 to 0.98.

The shape is flat: Quartz leads at 0.98, followed closely by Digiday at 0.98 and NYTimes Communications at 0.98, but none pulls meaningfully ahead of the others. Tallying the top 10 by subcategory: four are Websites (Digiday, PSFK, Co.Design, Nieman Lab), two are News Publishers (Quartz, NYTimes Communications), three are B2B brands (Wieden+Kennedy at 0.97, AKQA at 0.97, R/GA at 0.97), and one is a Journalist (Michael Barbaro at 0.97). Mediagazer's own subcategory — Websites — accounts for four of the ten neighbors, making it the most represented type, but the remaining six span three distinct subcategories. The presence of three B2B agency brands alongside journalism-adjacent publishers and individual journalists is the most structurally notable feature: this audience overlaps as much with the world of creative and digital agencies as it does with news-industry properties.

The flat shape indicates an audience that is broadly distributed across media-industry and professional-services contexts rather than concentrated around any single peer.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mediagazer

{ "handle": "mediagazer", "title": "Mediagazer", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "mediagazer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "qz", "title": "Quartz", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9803, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "digiday", "title": "Digiday", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9787, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "nytimespr", "title": "NYTimes Communications", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9781, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "wiedenkennedy", "title": "Wieden+Kennedy", "category": "Brands", "subcategory": "B2B", "similarity": 0.9745, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "psfk", "title": "PSFK", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9733, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9717, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "fastcodesign", "title": "Co.Design", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.971, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "akqa", "title": "AKQA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9707, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "jayrosen_nyu", "title": "Jay Rosen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9702, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9697, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mediagazer

Mediagazer

Nearest neighbors by audience shape

Raw data