Two Meijer-branded properties anchor the top of the similarity graph — Meijer Gas Station at 0.96 and Meijer Pharmacy at 0.93 — but the second cluster that emerges below them is built almost entirely from automotive services, fuel stops, and Midwestern regional brands rather than other grocery stores.

The shape is two-peak. The first peak is the Meijer ecosystem itself: the gas station and pharmacy scores are well above the rest of the field, reflecting audiences who engage with multiple touchpoints of the same retail umbrella. The second peak forms around Belle Tire (0.86), True North Energy (0.83), and Mills Fleet Farm (0.80) — an automotive parts retailer, a regional gas station chain, and a big-box farm-and-fleet retailer, none of which share Meijer's General Grocery Stores subcategory. Kwik Trip (0.80), a convenience store, rounds out this cluster. Only two neighbors in the top 10 share Meijer's own subcategory: Hy-Vee (0.80) and, at the edge of the set, Food Lion (0.75). The remaining neighbors — O'Charley's (0.79), The Ramsey Show (0.78), and The Huntington National Bank (0.77) — span casual dining, personal finance media, and regional banking, a cross-kind spread that signals the audience's shape is defined less by grocery shopping behavior than by a broader Midwestern, practical-errand profile.

The two-peak structure — Meijer's own branded properties at the top, then a cluster of fuel, automotive, and regional retail — suggests an audience that moves through a consistent set of everyday service categories, with grocery as just one stop among many.