Shoe Sensation (0.91) sits at one peak and RP Lumber (0.90) at the other — a footwear retailer and a home improvement chain as the two strongest audience signals for a fuel and convenience cooperative, with no other gas station in the top 10 matching either score.

The shape is two-peak, and the gap between those two anchors and the rest of the field is narrow but real. Par Mar Stores (0.90) is the closest same-kind neighbor — a fellow gas station — sitting just behind RP Lumber. Below that, the top 10 fans out across a notably cross-kind mix: Field & Stream (0.87, magazine), Food Giant (0.87, general grocery), Kwik Fill (0.86, gas station), Pizza Pro (0.86, QSR), Cabela's (0.85, outdoors brand), United Propane Gas (0.85, gas station), and Atwoods Ranch & Home (0.85, agricultural supplies). Tallying the top 10 by subcategory: four are gas stations, but the remaining six span footwear, home improvement, grocery, a magazine, a QSR, and an outdoors brand. The outdoors and rural-retail thread running through Field & Stream, Cabela's, and Atwoods Ranch & Home is the clearest cross-kind cluster, sitting alongside the same-kind fuel neighbors rather than replacing them.

The audience MFA Oil draws is anchored in rural and small-town commerce broadly — fuel and convenience on one axis, outdoor lifestyle retail and everyday essentials on the other.