Playground →
NFL Fantasy Football at 0.86 and Kay Adams at 0.83 form two distinct poles in Michael Fabiano's top 10 — a structure that defines the two-peak shape of this audience.
The first peak is fantasy football infrastructure: NFL Fantasy Football (0.86), Yahoo Fantasy Sports (0.80), and FantasyPros (0.80) are all Sports-subcategory brands built around roster management and weekly lineup decisions. The second peak is NFL media personalities: Kay Adams (0.83, TV Personalities), Jay Glazer (0.83, Journalists), and Kyle Brandt (0.78, TV Personalities) represent the broadcast and reporting side of the league. These two clusters — fantasy platforms and NFL media figures — sit at roughly the same distance from Fabiano, meaning his audience bridges both rather than belonging cleanly to one.
The remaining top-10 neighbors reinforce the NFL media pole: PFF Fantasy Football (0.78, Blogs), Ian Rapoport (0.77, Journalists), ProFootballTalk (0.77, Blogs), and Fantasy Sports Radio (0.76, Podcasts and Radio) all sit within that same band. Notably, Matthew Berry — the one other Professionals-subcategory neighbor in the broader set — does not appear in the top 10, leaving Fabiano's own subcategory unrepresented at the closest range. The top 10 contains no other Professionals; the nearest neighbors are journalists, TV personalities, and sports brands.
The two-peak structure suggests Fabiano's audience is simultaneously engaged with fantasy tools and with NFL news coverage — a combination that sits at the intersection of active participation and media consumption.
