The top 10 neighbors for Michaels Stores span restaurants, auto brands, entertainment venues, a TV show, a pet retailer, a car rental service, a toy brand, and a convenience store — no single category dominates, and only one neighbor, PetSmart (social) (0.56), shares Michaels' own subcategory of Home.

The shape is broad: scores run from Jersey Mike's Subs at 0.63 down to Busch Gardens Tampa Bay at 0.54, with no single neighbor pulling far ahead of the rest. MasterChef (0.60) and Mazda USA (0.59) sit just behind the leader, followed by SeaWorld (0.58) and Babies R Us (0.55). The subcategory spread across the top 10 — Restaurant (two entries: Jersey Mike's and Bahama Breeze), Auto, Entertainment, TV Shows, Home, Car Rental, Toys and Games, Destinations, and Convenience Stores — reflects an audience whose shape is genuinely diffuse rather than anchored to any one sector. This is a cross-kind pattern: the nearest audiences belong overwhelmingly to entities that are nothing like a craft and hobby retailer.

The breadth of the neighbor set suggests Michaels draws an audience whose composition is common enough across mainstream American consumer brands that no single adjacent category claims it.