Playground →
The Detroit Tigers sit at 0.91 — the single strongest pull in Miguel Cabrera's top 10 — but the second peak belongs not to another baseball team or player, but to the Detroit Red Wings at 0.90, a hockey franchise. That pairing defines the two-peak structure here: one cluster anchored in Detroit sports fandom, a second that extends across the broader Midwest sports and lifestyle landscape.
The top five make the Detroit cluster explicit. The Detroit Lions score 0.85, Justin Verlander 0.82, and Michigan Football 0.82 — three more Detroit- and Michigan-aligned entities stacking tightly behind the top two. Four of the top five neighbors are Sports Teams (subcategory), with Verlander the lone fellow Athlete in that group.
What distinguishes the shape is what fills positions six through ten. Meijer (social) (0.82, Grocery and Superstores), Hungry Howie's Pizza & Subs (0.82, QSR), Cedar Point (0.81, Destinations), Tim Hortons (0.79, QSR), and Nate Burleson (0.78, Athletes) round out the ten. These are Midwest-regional brands — a regional grocer, a Michigan-born pizza chain, a Great Lakes amusement destination, a Great Lakes-corridor coffee chain — sitting at scores comparable to the Detroit sports franchises. The audience shape is not just "Detroit sports fan" but something closer to "Midwest regional consumer who follows Detroit sports."
The two-peak label captures the tension: deep Detroit sports loyalty on one side, Midwest regional brand affinity on the other, with both clusters scoring within a narrow 0.13-point band.
