MOD Pizza's nearest audiences span beauty retail, hair services, furniture stores, apparel, and personal care — with no single category dominating and no other Fast Casual Dining brand appearing until position 17.

The shape is broad: the top 10 neighbors range from 0.87 down to 0.82, a relatively tight band with no spike. ULTA Beauty leads at 0.87, followed by Sport Clips (0.85) and Hair Salons & Barber Shops (0.85) — two Hair Salons and Barber Shops entries that together form the strongest subcategory cluster in the set. Sleep Number (0.84) and Barnes and Noble (0.83) extend the neighbor set into Furniture Stores and Bookstores respectively, underscoring how far the audience shape reaches beyond food. Rounding out the top 10: Francesca's (0.83, Women's Apparel), Michaels Stores (0.83, Hobbies Gifts and Crafts), Sharkey's Cuts for Kids (0.82, Beauty Salons and Spas), Red Robin Gourmet Burgers (0.82, QSR), and La-Z-Boy (0.82, Furniture Stores). Red Robin is the only other restaurant in the top 10, and it sits in QSR rather than Fast Casual Dining — meaning MOD Pizza's own subcategory has no direct match among the ten closest neighbors.

The cross-kind character of this cluster — beauty, personal care, home furnishings, crafts, and apparel all outranking fellow dining brands — points to an audience defined less by food occasion than by a broader suburban retail and services lifestyle.