Mozilla Audience Graph • Social Signal

Mozilla's top 10 neighbors span technology brands, developer-focused websites, a comedian, a restaurant brand, and a travel company — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.91 (Figma) down to 0.88 (Notion) with no meaningful gap between them. Figma (0.91) sits at the top, followed by The Verge (0.90) and Codecademy (0.89) — all three are either Technology brands or developer/tech-adjacent websites. That core holds through Notion (0.88) and Stripe (0.88), both Technology subcategory. Tallying the top 10: five neighbors carry the Technology subcategory (Figma, Notion, Stripe, Life at Google, and Kal Penn — wait, correcting: Kal Penn is Actors). Precisely four neighbors share Mozilla's own Technology subcategory (Figma, Notion, Stripe, Life at Google). The remaining six cross into Websites (The Verge, Codecademy, Product Hunt), Travel (Airbnb), Comedians (Hasan Minhaj), Restaurant (Eat24), and Actors (Kal Penn). The cross-kind presence of a comedian, a restaurant delivery brand, and a travel platform alongside developer tools is the defining feature of this cluster — the audience composition is tech-leaning but not tech-exclusive.

The flat distribution across a mixed subcategory set suggests Mozilla's audience is a broadly curious, digitally native group that doesn't cluster tightly around any single content type or brand category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mozilla

{ "handle": "mozilla", "title": "Mozilla", "category": "Brands", "subcategory": "Technology", "resolved": "mozilla", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "figmadesign", "title": "Figma", "category": "Brands", "subcategory": "Technology", "similarity": 0.9079, "drivers": [ "G03", "G01", "A02", "A06", "I01" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8981, "drivers": [ "G01", "G03", "A02", "A06", "I01" ] }, { "handle": "codecademy", "title": "Codecademy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8874, "drivers": [ "G01", "G03", "A06", "A02", "N03" ] }, { "handle": "airbnb", "title": "Airbnb", "category": "Brands", "subcategory": "Travel", "similarity": 0.8866, "drivers": [ "G01", "G03", "A02", "A06", "I01" ] }, { "handle": "hasanminhaj", "title": "Hasan Minhaj", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8833, "drivers": [ "G03", "G01", "A02", "I01", "A06" ] }, { "handle": "eat24", "title": "Eat24", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8828, "drivers": [ "G03", "G01", "A06", "I01", "A02" ] }, { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.8807, "drivers": [ "G03", "G01", "A06", "A02", "I01" ] }, { "handle": "producthunt", "title": "Product Hunt", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8783, "drivers": [ "G01", "G03", "A02", "A06", "I01" ] }, { "handle": "stripe", "title": "Stripe", "category": "Brands", "subcategory": "Technology", "similarity": 0.8773, "drivers": [ "G01", "G03", "A06", "A02", "G02" ] }, { "handle": "lifeatgoogle", "title": "Life at Google", "category": "Brands", "subcategory": "Technology", "similarity": 0.8762, "drivers": [ "A06", "G03", "G01", "E06", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mozilla

Mozilla

Nearest neighbors by audience shape

Raw data