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NASTY GAL's nearest audiences span magazines, film studios, art institutions, and news publishers — a cross-kind mix that places this fashion brand squarely inside a culturally oriented media cluster rather than a retail one.
The shape is flat: the top 10 neighbors fall within a tight band from 0.94 down to 0.91, with no single dominant pull. NYLON leads at 0.94, followed by A24 at 0.93 and MoMA The Museum of Modern Art at 0.93. VICE (0.92) and Refinery29 (0.92) round out the top five. Across all ten neighbors, the subcategory breakdown runs: magazines (two — NYLON and Dazed), film studios (one — A24), non-profits (one — MoMA), news publishers (two — VICE and AP Fashion), websites (one — Refinery29), events and awards (one — The Academy Awards), blogs (one — Thrillist), and TV shows (one — HBO Documentaries). Not one neighbor in the top 10 shares NASTY GAL's own subcategory of Fashion — the nearest fellow fashion brand, Net-a-Porter, sits outside the top 10 entirely. The cluster is dominated by editorial and cultural media, with a notable film-and-arts thread running through A24, MoMA, and the Academy Awards.
This audience shape suggests NASTY GAL's followers are defined less by retail behavior and more by engagement with culture-forward media across film, art, and editorial publishing.
