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Nautilus Magazine's nearest audiences span websites, news publishers, journalists, authors, and podcasts — with no single neighbor pulling far ahead of the rest. The top 10 scores run from 0.97 down to 0.96, a band so compressed it signals a diffuse, broadly literate media audience rather than a concentrated niche.
The shape is flat. Nieman Lab leads at 0.97, followed closely by Atlas Obscura (0.96) and Longreads (0.96). Lauren Duca, a journalist, ties Longreads at 0.96, and Vox sits just behind at 0.96. Tallying the top 10 by subcategory: three are Websites (Nieman Lab, Atlas Obscura, Longreads), one is a Journalist (Lauren Duca), one is a News Publisher (Vox), one is an Author (Ed Yong), one is Podcasts and Radio (Radiolab), one is a News Publisher (The Markup), and two are Authors (Maria Popova and Anand Giridharadas). No other Magazine appears in the top 10 — Nautilus's own subcategory is absent from its nearest neighbors entirely. The cluster is dominated by digital-native reading destinations and individual writers, not fellow print or science magazines.
That absence of same-kind neighbors, combined with the tight scoring band, suggests Nautilus draws an audience defined more by a reading disposition — long-form, ideas-driven, media-aware — than by subject-matter affinity with other science or general-interest magazines.
