NBA Fantasy Audience Graph • Social Signal

Technology brands dominate NBA Fantasy's nearest audiences — not other sports properties. The top 10 neighbors split into two distinct clusters: an automotive-and-news peak at the top, and a dense technology stack running through the middle, with only one sports-adjacent entity in the set.

Tesla Motors sits at the head of the list (0.67), followed closely by two Indian news publishers — NDTV (0.66) and The Times of India (0.65). That pairing forms the first peak: automotive and South Asian news media. The second peak is built almost entirely from Technology-subcategory brands: Windows Developer (0.65), Google Cloud Platform (0.65), Life at Google (0.62), Nvidia (0.61), and Cisco (0.60) all cluster within a tight band. Five of the top 10 neighbors carry the Technology subcategory; no other subcategory appears more than once in the top 10, with the exception of the two News Publishers.

The lone sports-adjacent neighbor is Jeremy Lin (Celebrities and Influencers / Athletes, 0.61) — the only athlete in the set. No other Sports-subcategory brand appears in the top 10, and no sports leagues or teams make the cut at all. Paris Baguette (0.65), a bakery-dessert brand, rounds out the set as the single food-and-beverage entry.

The two-peak structure — automotive/news on one side, enterprise and developer technology on the other — points to an audience shaped heavily by a tech-forward, globally connected profile rather than by sports fandom alone.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbafantasy

{ "handle": "nbafantasy", "title": "NBA Fantasy", "category": "Brands", "subcategory": "Sports", "resolved": "nbafantasy", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "tesla-motors", "title": "Tesla Motors", "category": "Automotive", "subcategory": "Car Makers", "similarity": 0.6691, "drivers": [ "A06", "E06", "G02", "M01", "N02" ] }, { "handle": "ndtv", "title": "NDTV", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6593, "drivers": [ "A06", "E06", "G02", "P02", "G03" ] }, { "handle": "timesofindia", "title": "The Times of India", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6546, "drivers": [ "A06", "E06", "G02", "P02", "M01" ] }, { "handle": "windowsdev", "title": "Windows Developer", "category": "Brands", "subcategory": "Technology", "similarity": 0.6508, "drivers": [ "A06", "E06", "N03", "G02", "P02" ] }, { "handle": "gcpcloud", "title": "Google Cloud Platform", "category": "Brands", "subcategory": "Technology", "similarity": 0.6507, "drivers": [ "A06", "E06", "N03", "G02", "M01" ] }, { "handle": "paris-baguette", "title": "Paris Baguette", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.6465, "drivers": [ "A06", "E06", "G02", "P02", "M01" ] }, { "handle": "lifeatgoogle", "title": "Life at Google", "category": "Brands", "subcategory": "Technology", "similarity": 0.6167, "drivers": [ "A06", "E06", "G02", "M01", "G01" ] }, { "handle": "nvidia", "title": "Nvidia", "category": "Brands", "subcategory": "Technology", "similarity": 0.6132, "drivers": [ "A06", "E06", "N03", "M01", "N01" ] }, { "handle": "jlin7", "title": "Jeremy Lin", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6096, "drivers": [ "A06", "E06", "N03", "G02", "M01" ] }, { "handle": "cisco", "title": "Cisco", "category": "Brands", "subcategory": "Technology", "similarity": 0.6046, "drivers": [ "A06", "E06", "N03", "M01", "G02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbafantasy

NBA Fantasy

Nearest neighbors by audience shape

Raw data