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National Catholic Register

EWTN is the unmistakable anchor of National Catholic Register's similarity graph, scoring 0.76 — a full 0.12 points above the second-nearest neighbor. That gap defines the spike shape: one dominant pull, with everything else trailing at a noticeably lower tier.

The next nine neighbors cluster between 0.64 and 0.60, and their subcategory composition is the real structural surprise. Four of the top 10 are Journalists — Jon Morosi (0.64), Bob Nightengale (0.63), Ken Rosenthal (0.62), and Jon Heyman (0.61) — all sports reporters with no apparent thematic connection to Catholic media. Alongside them sit VSiN, a sports betting podcast and radio outlet (0.64), and Jay Leno's Garage, a TV show (0.61). Catholic News Agency (0.64) and Vatican News (0.58) are the only other News Publishers in the top 10, meaning the Register's audience shape is shared more with sports journalism than with its own editorial category. Joe Maddon, a Professionals-subcategory figure, and Buitengebieden, a humor and memes account, round out the set at 0.64 and 0.60 respectively.

The pattern is a concentrated spike toward one faith-media peer, surrounded by a cross-kind cluster dominated by sports journalists — an audience composition that cuts across content categories in ways the subject matter alone would not predict.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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