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Netflix UK & Ireland

Nando's sits at the top of Netflix UK & Ireland's similarity graph — at 0.67, a restaurant chain outranks every broadcaster, radio station, and TV show in the top 10. That is the structural signature of a broad-shape audience: no single category dominates, and the nearest neighbors span enough kinds that the closest match ends up being a brand with no obvious thematic connection to streaming.

The top 10 spread across five subcategories. Three are BBC radio stations — BBC Radio 5 Live (0.62), BBC Radio 2 (0.60), and BBC Radio 6 Music (0.60) — making Podcasts and Radio the most represented subcategory. Two TV shows follow: Have I Got News For You (0.64) and Match of the Day (0.60). Two TV channels round out the BBC cluster: BBC One (0.58) and Sky Sports (0.55). The remaining three neighbors are Private Eye Magazine (0.61), comedian Jimmy Carr (0.60), and Nando's itself. Not one other Entertainment Platform appears in the top 10 — the audience shape Netflix UK & Ireland shares most closely belongs entirely to legacy British media and a handful of cross-category outliers.

The breadth of that mix — radio, satire, sport, print, stand-up, and a restaurant chain all registering above 0.55 — points to an audience whose composition is wide enough to mirror a diverse range of established British media habits simultaneously.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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