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NewsBreaker

Marketing Channels
News Publishers

NewsBreaker's top 10 neighbors span news publishers, TV shows, actors, comedians, politicians, and websites — with no single neighbor pulling significantly ahead of the rest.

The shape is flat: scores run from 0.85 (CC:Indecision) down to 0.83 (The Daily Show), a range of roughly two points across the full set. GallupNews (0.85) and CNN Communications (0.84) are the only two neighbors sharing NewsBreaker's own subcategory of News Publishers in the top 10, meaning the majority of the cluster is cross-kind. Daily Kos Elections (0.84) and Digg (0.84) represent Websites; Tammy Duckworth (0.84) and Busy Philipps (0.84) bring in Politicians and Actors respectively; and Judd Apatow (0.83) rounds out the set as a Comedian.

The subcategory mix — News Publishers, TV Shows, Websites, Actors, Politicians, Comedians — points to an audience that moves fluidly across politically engaged media and entertainment rather than anchoring to any single content type. No sports, no lifestyle, no retail appears in the top 10; the cluster is tightly oriented around news-adjacent and politically inflected content, even when the neighbor itself is a comedian or an actor.

The flat distribution suggests NewsBreaker's audience is defined less by loyalty to a specific format than by a consistent orientation toward current events and civic culture.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "newsbreaker", "title": "NewsBreaker", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "newsbreaker", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "indecision", "title": "CC:Indecision", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8515, "drivers": [ "A02", "G01", "G03", "J04", "H02" ] }, { "handle": "gallupnews", "title": "GallupNews", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8508, "drivers": [ "A02", "G01", "G03", "J04", "N03" ] }, { "handle": "cnnpr", "title": "CNN Communications", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8448, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "dkelections", "title": "Daily Kos Elections", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8411, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "senduckworth", "title": "Tammy Duckworth", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8405, "drivers": [ "A02", "G01", "G03", "J04", "H02" ] }, { "handle": "busyphilipps", "title": "Busy Philipps", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8404, "drivers": [ "A02", "G03", "G01", "I01", "N03" ] }, { "handle": "digg", "title": "Digg", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8388, "drivers": [ "A02", "G01", "G03", "J04", "I01" ] }, { "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8338, "drivers": [ "A02", "G01", "G03", "J04", "H02" ] }, { "handle": "officialjld", "title": "Julia Louis-Dreyfus", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8321, "drivers": [ "A02", "G01", "G03", "J04", "H02" ] }, { "handle": "juddapatow", "title": "Judd Apatow", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.831, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: