NFL GameDay

NFL GameDay's top 10 nearest neighbors span game developers, restaurants, athletes, fellow TV shows, and a music label — no single category dominates, which is the defining structural fact about this audience.

The shape is broad. EA Sports leads at 0.79, the strongest pull in the set, followed by Madden NFL 20 at 0.76 — two gaming entities that together suggest a core of sports-gaming overlap. From there the neighbor set fans out quickly: Reach Records (0.73, music label) and Panera Bread (0.73, restaurant) sit nearly tied with Odell Beckham Jr (0.72, athlete). The only other TV Show in the top 10 is Speak For Yourself at 0.71, joined by Red Robin (0.71, restaurant), First Things First (0.71, TV Show), The Masked Singer (0.71, TV Show), and Gatorade (0.70, beverage). That's three fellow TV Shows in the top 10 — but they're outnumbered by brands from food service, gaming, and consumer goods. The cross-kind spread here is the signal: this audience doesn't cluster tightly around sports media or any single content type.

The breadth of the neighbor set — gaming brands, casual dining chains, an athlete, a music label, and entertainment TV — points to an audience whose shape is defined less by a specific interest vertical than by a wide mainstream consumer footprint.