The top 10 neighbors split into two distinct clusters: a tight NFL broadcast core at the high end, and a secondary band of individual athletes pulling the shape in a different direction.

The shape is two-peak. NFL on ESPN (0.96), NFL Network (0.96), NFL (0.96), Sunday Night Football (0.95), and NFL on CBS (0.94) form the first peak — a dense cluster of NFL broadcast and league properties where audience composition is nearly identical across all five. The subcategory mix here is TV Shows, TV Channels, and Sports Leagues, all orbiting the same football-watching audience.

The second peak drops to the 0.85 range and shifts subcategory entirely: Larry Fitzgerald (0.86), Tyrann Mathieu (0.85), Around The NFL (0.85), Russell Wilson (0.85), and Madden Ultimate Team (0.85) anchor this tier. Four of the five are Athletes or a video game franchise built around NFL players — a different mode of NFL engagement than broadcast viewing. Around The NFL is the one TV Show in this group, bridging the two peaks.

The gap between the two clusters — roughly 0.10 similarity points — is the structural finding: FOX Sports: NFL's audience is shaped first by other broadcast NFL properties, and second by player-level and gaming engagement, with a clear separation between the two.