Playground →
Ninja Warrior's top 10 nearest neighbors span five different subcategories — podcasts and radio, actors, outdoors retail, gas stations, and athletes — with no single type dominating and scores compressed into a narrow band from 0.78 down to 0.74.
The shape is flat: SiriusXM Octane leads at 0.78, followed by actor Josh Duhamel at 0.77 and sporting goods retailer DICK'S Sporting Goods at 0.77. Actor Rob Dyrdek sits at 0.76, and convenience chain Speedway at 0.75. Rounding out the top 10 are athlete John Elway at 0.75, sports team Denver Broncos at 0.74, podcast The Joe Rogan Experience at 0.74, alcohol brand Bud Light at 0.74, and fitness brand Shakeology at 0.74. Ninja Warrior is itself a TV Show, and no other TV Show appears in the top 10 — the nearest neighbors are entirely cross-kind. The mix reads as a broadly mainstream, male-skewing American leisure profile: sports figures and teams, rock-adjacent radio, action-adjacent actors, and everyday consumer brands.
The flat distribution across this eclectic mix suggests Ninja Warrior's audience doesn't cluster tightly around any single content type or brand category — it's a generalist audience that overlaps widely across mainstream American entertainment and lifestyle.
