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NPR's Education Team

Marketing Channels
News Publishers

The top 10 neighbors for NPR's Education Team span podcasts and radio, journalists, authors, and activism — a mixed cluster compressed into a narrow similarity band running from 0.94 down to 0.93, with no single neighbor pulling decisively ahead.

The two highest-scoring neighbors are Hidden Brain (0.94) and Amanda Gorman (0.94), followed closely by NPR journalists Steve Inskeep (0.94), Nina Totenberg (0.94), and Tamara Keith (0.94). Tallying the top 10 by subcategory: four are Journalists (Steve Inskeep, Nina Totenberg, Tamara Keith, Audie Cornish), three are Podcasts and Radio (Hidden Brain, Morning Edition, Marketplace), two are Authors (Amanda Gorman, Brené Brown), and one is a Government Official (Douglas Emhoff). NPR's Education Team is itself a News Publisher — a subcategory that does not appear among any of the top 10 neighbors, meaning the audience shape is defined almost entirely by adjacent NPR talent and public-radio-adjacent voices rather than by peer news publishers. The cross-kind pattern here is the finding: this audience looks more like the listeners of individual NPR correspondents and long-form podcasts than like the readership of other news outlets.

The flat shape reflects an audience with broad, evenly distributed overlap across public-media personalities and intellectually oriented voices — no single neighbor dominates, and the cluster holds together through a shared public-radio sensibility rather than any one gravitational pull.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "npr_ed", "title": "NPR's Education Team", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "npr_ed", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "hiddenbrain", "title": "Hidden Brain", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9448, "drivers": [ "G03", "A02", "G01", "A01", "H01" ] }, { "handle": "theamandagorman", "title": "Amanda Gorman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9442, "drivers": [ "A02", "G03", "G01", "A01", "N03" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9392, "drivers": [ "A02", "G03", "G01", "A01", "J01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.937, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9355, "drivers": [ "A02", "G03", "G01", "H02", "A01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9338, "drivers": [ "A02", "G03", "G01", "H02", "A01" ] }, { "handle": "marketplace", "title": "Marketplace", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9336, "drivers": [ "G03", "A02", "G01", "A01", "H02" ] }, { "handle": "brenebrown", "title": "Brené Brown", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9323, "drivers": [ "A02", "A01", "G01", "G03", "N03" ] }, { "handle": "secondgentleman", "title": "Douglas Emhoff", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9321, "drivers": [ "A02", "G03", "G01", "A01", "H02" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9312, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: