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Weekend Edition

Marketing Channels
Podcasts and Radio

Weekend Edition's top 10 neighbors form a tight, internally consistent cluster — not a single outlier pulls away from the pack. The scores span just 0.97 to 0.95, a narrow band that signals a well-defined audience with no structural gaps or surprise crossovers.

The composition is dominated by two subcategories: Podcasts and Radio, and Journalists. Morning Edition (0.97) and Fresh Air (0.97) sit at the top, followed immediately by journalists Tamara Keith (0.96) and Ari Shapiro (0.96) — both NPR correspondents by subcategory classification. Nina Totenberg (0.96) and Audie Cornish (0.96) extend that journalist cluster further. All Things Considered (0.96) adds a third Podcasts and Radio entry. The one departure from this pattern is Kevin M. Kruse (0.96), classified as an Academic, and The Mysterious LOLGOP (0.95), a Humor Memes and Satire account — the only entry in the top 10 outside journalism or audio media. Steve Inskeep (0.95) rounds out the set as another Journalist.

Seven of the ten neighbors are either Podcasts and Radio or Journalists; the remaining three are an Academic, a Humor/Satire account, and one more Journalist. There are no brands, no entertainment figures, and no politicians in the top 10 — though the wider graph may tell a different story.

The shape reflects an audience that is tightly organized around public-radio journalism, with almost no diffusion into adjacent media categories at this proximity level.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprweekend", "title": "Weekend Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "nprweekend", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9736, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9648, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.964, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9578, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9573, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "npratc", "title": "All Things Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9569, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9552, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "lolgop", "title": "The Mysterious LOLGOP", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9532, "drivers": [ "A02", "G03", "G01", "H02", "N03" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9521, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }
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