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nycballet

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The top 10 neighbors for NYC Ballet span news publishers, magazines, blogs, a podcast, a B2B brand, a beauty brand, a non-profit museum, and a restaurant guide — no single subcategory dominates, and no other Destinations brand appears in the set.

The shape is flat: scores run from 0.98 (Observer) down to 0.97 (Condé Nast, Vulture, Intelligencer, The Brian Lehrer Show), with the remaining five — Huge, Hyperallergic, Into The Gloss, The Cut, and The Metropolitan Museum of Art — clustered between 0.97 and 0.97 as well. No neighbor pulls meaningfully ahead of the others. The dominant subcategory across the ten is Marketing Channels of various kinds — news publishers, magazines, blogs, and one podcast — but the set also includes a B2B firm, a beauty brand, and a non-profit arts institution. The cross-kind finding is notable: NYC Ballet's nearest audiences are shaped primarily by media consumption habits (literary and culture-adjacent publishing) rather than by other performing arts or destination brands. The Metropolitan Museum of Art at 0.97 is the lone cultural institution in the top 10, and it is classified as a Non-Profit, not a Destination.

The flat, media-heavy cluster suggests this audience is defined less by what it attends than by what it reads — a profile built around New York–centric cultural and editorial consumption.

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